Don’t Get Fooled by College Marketing

Written by Lisa Bleich In the world of highly competitive college admissions, it seems contradictory that colleges would spend so much time and money marketing to students when every article you [...]

Generation Z Goes to College

Last week at the IECA Conference in Denver, CO I attended a seminar with Corey Seemiller, the co-author of Generation Z Goes to College. Seemiller conducted research with students from Generation [...]

What To Do If You’re Denied

What do you do if your denied or waitlisted for your first choice college? WITHIN THE FIRST 24 HOURS  Scream. Good and loud.  Get out all your disappointment, anger and frustration of a process [...]

The Importance of Admitted Student Day

“I’m so bored!!” My daughter whisper complained to me during the third hour of the business school Admitted Student Day presentation.   She was much more interested in what her [...]

Wemberly Worried Goes to College

One of my kids’ favorite books when they were little was Wemberly Worried by Kevin Henkes about a little girl mouse who worried about everything, especially starting school. What if the teacher [...]

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