Lisa BleichCEO/Founder

I love learning about what drives people and helping them uncover their strengths. I started my career as the founder of Luscious Licks Frozen Yogurt in Harvard Square right out of college. As a native Californian going to school in Boston, I couldn’t understand why there was no frozen yogurt available in such an ice cream heavy town. I did not let the fact that I had no restaurant experience stop me. I followed my passion and created a successful mini chain of three yogurt stores. My early experience as an entrepreneur taught me a lot about people and myself.

At Harvard Business School, I honed my marketing and strategic business skills. Post-business school, I continued to be fascinated with people’s career paths and how they made decisions. I worked in marketing, consulting, and recruiting, and eventually became a visiting assistant professor of marketing at Whittier College. It was at Whittier that I fell in love with higher education and mentoring young people on their path to success.

When I moved to New Jersey from California in 2004, one of the first things I noticed was how stressed out most parents were about the college application process. I couldn’t help thinking that my previous experience in marketing might lend some much-needed perspective to the challenge these parents and their teens faced. Since I had learned how to position products and services to appeal to customers, I figured I could also position students to be appealing to colleges.

This led to the founding of my company, College Bound Mentor, LLC. During hundreds of individual consultations, I discovered that every student has innate talents, but the ability to identify those talents and communicate them effectively to colleges is the key to a successful application process. I used these strategies with my three daughters who all found the best-fit college and look forward to helping you too.

What drives you? Let’s discover your strengths.

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